Kyong Yoon is a Seoul-born media researcher who lives in the unceded territory of the Syilx people. He is affiliated with Cultural Studies program at the University of British Columbia’s Okanagan Campus. (link)
Recent Research Highlights
Research articles
Yoon, K. (2020). Diasporic Korean Audiences of Hallyu in Vancouver, Canada. Korea Journal, 60(1), 152-178. (download)
Yoon, K., Min, W., & Jin, D. Y. (2020). Consuming the Contra-Flow of K-pop in Spain. Journal of Intercultural Studies, 41(2), 132-147. (download)
Research monographs
Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (Rowman & Littlefield, forthcoming). Authored by Dal Yong Jin, Kyong Yoon, and Wonjung Min.
Digital Mediascapes of Transnational Korean Youth Culture (Routledge, 2020)
Drawing on vivid ethnographic field studies of youth on the transnational move, across Seoul, Toronto, and Vancouver, this book examines transnational flows of Korean youth and their digital media practices. This book explores how digital media is integrated into various forms of transnational life and imagination, focusing on young people’s engagement with digital media. By combining theoretical discussion and in-depth empirical analysis, the book provides engaging narratives of transnational media fans, sojourners, and migrants. Each chapter illustrates a form of mediascape, in which transnational Korean youth culture and digital media are uniquely articulated. This perceptive research offers new insights into the transnationalization of youth cultural practices, from K-pop fandom to smartphone-driven storytelling. A transnational and ethnographic focus makes this book the first of its kind, with an interdisciplinary approach that goes beyond the scope of existing digital media studies, youth culture studies, and Asian studies. It will be essential reading for scholars and students in media studies, migration studies, popular culture studies, and Asian studies.
Sample Chapter: 3. Digital Mediascape of the Korean Wave (PDF)
The author's recent research articles are available in PUBLICATIONS section (PDFs)
Projects
• digital diaspora
• global K-pop
• postcolonial technology
• korean studies
